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As we emerge from the pandemic, there will be changes that affect virtually every business. Fortunately, the pavement maintenance industry is well equipped to adapt as needs and priorities shift for our customers. The pavement marking sector, for example, is already in position to make a big impression.

If you mark it, they will come

Prior to the pandemic, online ordering and curbside pickup—especially in the grocery industry–had been gaining momentum. Now, due to changing circumstances, it is becoming the norm for grocers, retailers, and restaurants. Striping contractors are integral to the success of this endeavor. After all, parking spaces that are reserved for this service must be clearly zoned, marked, and identified with signage. As the demand for striping increases so, too, are the opportunities for contractors to become a trusted advisor for their customers.

Solutions on the spot

Beyond laying gallons of paint, striping contractors are a much-needed resource for property managers. They can help strategize and recommond proper pavement markings; design new or reconfigure existing layouts to accommodate curbside pickup/delivery areas; and install signs, signposts, bollard covers, speed bumps, and car stops.

Providing direction concerning material selection is also a valuable service. Since many commercial properties—and restaurants in particular—have experienced reduced operating hours, further downtime is not palatable. Rather than closing off sections of a parking lot to perform striping, contractors can specify thermoplastic material as an alternative. Thermoplastic symbols are pre-cut for easy installation without specialized equipment. They can be applied quickly and the material is extremely durable.

Traditional traffic marking paints are always a viable option. Striping contractors can recommend the right formula based on whether the job calls for striping on top of new asphalt or re-striping over existing lines. It’s also important to use a paint that complies with local air quality laws, which can vary from region-to-region and state-to-state.

While the future isn’t clearly mapped out, one thing is certain—striping contractors are essential to keep business moving in the right direction. GemSeal is here to help with products, application equipment, and advice.